{"id":29181,"date":"2025-12-17T05:43:00","date_gmt":"2025-12-17T05:43:00","guid":{"rendered":"https:\/\/techgolly.com\/?p=29181"},"modified":"2025-12-17T05:43:00","modified_gmt":"2025-12-17T05:43:00","slug":"x-fights-to-keep-twitter-trademark-after-trying-to-kill-it","status":"publish","type":"post","link":"https:\/\/techgolly.com\/news\/x-fights-to-keep-twitter-trademark-after-trying-to-kill-it","title":{"rendered":"X Fights to Keep &#8216;Twitter&#8217; Trademark After Trying to Kill It"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Key Points<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elon Musk&#8217;s company, X, is now fighting to keep the &#8220;Twitter&#8221; trademarks. This comes after Musk publicly declared his intention to abandon the brand.<\/li>\n\n\n\n<li>A new startup, Operation Bluebird, is seeking to acquire the Twitter trademarks for its own platform.<\/li>\n\n\n\n<li>X has updated its terms of service and filed a legal petition to reassert its ownership of the name.<\/li>\n\n\n\n<li>The move suggests X still sees value in the Twitter brand, at least enough to block a competitor.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Despite Elon Musk&#8217;s very public effort to kill the Twitter brand, his company, X, is now fighting to keep the famous name and trademarks. The move comes in response to a new startup seeking to take over the old Twitter brand for its own social media platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The startup, called Operation Bluebird, was co-founded by a former Twitter lawyer. Last week, it filed a petition with the U.S. Patent and Trademark Office to cancel X&#8217;s control of the Twitter trademarks. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The startup argues that since Musk has &#8220;eradicated&#8221; the brand from his platform, he has effectively abandoned it, and that it should be available for purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Musk did, after all, famously declare in 2022 that &#8220;soon we shall bid adieu to the Twitter brand and, gradually, all the birds.&#8221; But it seems he&#8217;s had a change of heart now that someone else wants the name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In response, X has quietly updated its terms of service to reassert its ownership of both the &#8220;X&#8221; and &#8220;Twitter&#8221; names. The company has also filed a counterpetition, declaring that the Twitter trademarks are its &#8220;exclusive property.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The legal battle is just beginning, but it&#8217;s a strange development. Operation Bluebird has already attracted over 145,000 people to sign up for a handle on its planned &#8220;Twitter.new&#8221; platform. It seems X sees this as a threat and has decided that the old Twitter brand still has value, at least enough to keep it out of the hands of a potential competitor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Points Despite Elon Musk&#8217;s very public effort to kill the Twitter brand, his company, X, is now fighting to keep the famous name and&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-29181","post","type-post","status-publish","format-standard","hentry","category-product"],"_links":{"self":[{"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/posts\/29181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/comments?post=29181"}],"version-history":[{"count":0,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/posts\/29181\/revisions"}],"wp:attachment":[{"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/media?parent=29181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/categories?post=29181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/tags?post=29181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}