{"id":30844,"date":"2026-01-20T07:47:00","date_gmt":"2026-01-20T07:47:00","guid":{"rendered":"https:\/\/techgolly.com\/?p=30844"},"modified":"2026-01-20T07:47:00","modified_gmt":"2026-01-20T07:47:00","slug":"asus-may-be-done-with-smartphones-shifting-focus-to-ai-and-robotics","status":"publish","type":"post","link":"https:\/\/techgolly.com\/news\/asus-may-be-done-with-smartphones-shifting-focus-to-ai-and-robotics","title":{"rendered":"ASUS May Be Done with Smartphones, Shifting Focus to AI and Robotics"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Key Points<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ASUS may be exiting the smartphone market. The company&#8217;s chairman said there are no plans to release new phone models.<\/li>\n\n\n\n<li>The focus is shifting to AI-related projects, such as robotics and smart glasses.<\/li>\n\n\n\n<li>Existing ASUS phones will continue to receive software updates and warranty support.<\/li>\n\n\n\n<li>The company will continue to produce other products, such as laptops and smart glasses.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ASUS, the company behind the popular Zenfone and ROG Phone, may be exiting the smartphone business. According to recent comments from the company&#8217;s chairman, Jonney Shih, ASUS has no plans to release new phone models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While Shih didn&#8217;t officially confirm that the company is completely giving up on phones, he did say it&#8217;s a possibility. This follows earlier reports that ASUS would not be releasing any new smartphones in 2026, and it now seems this &#8220;pause&#8221; could be permanent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what&#8217;s next for ASUS? The chairman suggested that the company is looking to shift its focus to AI-related projects, such as robotics and smartglasses. This is a move that makes a lot of sense, as the AI boom is creating a huge new market for innovative hardware.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For current ASUS phone owners, there&#8217;s no need to panic. The company has said that its existing phones will continue to receive software updates and remain covered by their warranties.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ASUS has been a small but dedicated player in the smartphone market for years, known for its powerful gaming phones and compact Zenfone lineup. If the company exits the market, it will be a loss for consumers seeking alternatives to the usual Apple and Samsung offerings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, ASUS is not going anywhere. The company had a strong presence at CES earlier this month, showcasing new dual-screen laptops and a pair of gaming smart glasses. It seems that even if the phones go away, there will still be plenty of other ASUS-branded gear to choose from.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Points ASUS, the company behind the popular Zenfone and ROG Phone, may be exiting the smartphone business. According to recent comments from the company&#8217;s&hellip;<\/p>\n","protected":false},"author":2,"featured_media":30845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-30844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product"],"_links":{"self":[{"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/posts\/30844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/comments?post=30844"}],"version-history":[{"count":0,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/posts\/30844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/media\/30845"}],"wp:attachment":[{"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/media?parent=30844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/categories?post=30844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/techgolly.com\/news\/wp-json\/wp\/v2\/tags?post=30844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}