May 16, 2024

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Netflix’s Ad-Supported Tier Surges to 40 Million Users, Plans Independent Ad Tech Platform

Key Points: Netflix’s ad-supported tier reaches 40 million global monthly active users. Netflix will launch its ad tech platform and end its exclusive partnership with Microsoft. A new ad tech platform will be tested in Canada this year and launched in the U.S. by mid-2024. Netflix will stream NFL games on Christmas Day. The ad-supported plan has become a significant growth driver, with 40% of new signups choosing this option. Despite economic challenges affecting traditional media and advertising markets, Netflix...

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