Klarna Jumps into Phone Plans, Bets on AI to Become a Super App
Key Points Klarna is now selling its unlimited mobile phone plans in the U.S. for $40 a month. The move is part of a larger plan to turn Klarna into a financial "super app" that offers multiple services. CEO Sebastian Siemiatkowski believes AI is the key to making this super app successful, unlike past attempts. The goal is for AI to act as a personal "financial assistant," offering users suggestions to save money. Klarna faces a challenge in the U.S....