Case Studies

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Latest Case Studies

The Modern Data Stack in Action: A Fivetran, dbt, and Snowflake Case Study

For decades, the world of corporate data has been ruled by a rigid and unforgiving paradigm. It was a world of brittle, on-premise data warehouses, of slow, monolithic ETL (Extract, Transform, Load) processes, and of a powerful, centralized priesthood of data engineers who were the sole gatekeepers to the kingdom of insight. Business users, armed with urgent questions, would submit...

The Geo-Targeting Ad Campaign: A QSR Case Study in Driving Foot Traffic

In the hyper-competitive arena of the Quick Service Restaurant (QSR) industry, the battle for market share is won and lost on a street-by-street, customer-by-customer basis. For decades, the marketing playbook was a familiar one, written in the broad strokes of mass media. It was a game of billboards looming over highways, coupons stuffed into mailboxes, and radio jingles designed to...