Data analytics has become a critical component of modern business strategy, enabling organizations to make informed decisions based on empirical evidence rather than intuition alone. Among the various tools available for data analysis, Google Analytics has emerged as a frontrunner, revolutionizing how businesses understand and engage with their online audiences. This case study explores Google Analytics' growth, impact on the business landscape, the technological advancements driving its success, and the ethical considerations surrounding data privacy. Background of Data Analytics in...