Terminus is a comprehensive account-based software designed to streamline and enhance marketing and sales efforts. Offering an all-encompassing solution, it facilitates the seamless identification and prioritization of target accounts, sales activation through targeted searches, multi-channel engagement, and robust reporting that caters to the entire organizational hierarchy. At the core of Terminus is its prowess in account-based advertising, coupled with the capability to leverage LinkedIn-sponsored content. This powerful combination empowers decision-makers to engage with specific locations effectively, ensuring a tailored approach to reach and resonate with the intended audience.
The platform goes beyond traditional functionalities by delivering invaluable sales insights through rich account data. Using a nuanced approach, Terminus conducts account-level engagement aggregation, leveraging features such as alert sales, anonymous web traffic monitoring, and identifying surging engagement accounts. This strategic approach aids sales teams in prioritizing accounts with the highest potential to initiate meaningful sales conversations. A key feature of Terminus is its Account Hub, which operates as an ABM (Account-Based Marketing) command center. This sophisticated hub is a predictive tool to identify and segment target accounts, providing a centralized database that unifies first- and third-party data. The result is a 360-degree view of all contacts and accounts, enabling organizations to make well-informed decisions based on a comprehensive understanding of their target audience.
The platform’s end-to-end capabilities are especially noteworthy, covering the entire spectrum from target identification to engagement and reporting. With its emphasis on a data-driven approach, Terminus not only facilitates efficient execution but also empowers businesses to align their strategies with the evolving needs of their target market. Terminus emerges as a powerhouse in account-based software, offering a sophisticated and integrated solution for businesses seeking to optimize their marketing and sales endeavors. By combining cutting-edge features like account-based advertising, LinkedIn-sponsored content, and the Account Hub, Terminus provides a robust platform that caters to the diverse needs of modern enterprises, ensuring they stay ahead in the competitive landscape.
Features of Terminus ABM Platform
| Lead Intelligence | Market Insights Account-level Insights Lead Analysis |
| Lead Management | Segmentation Account Identification |
| Marketing Campaigns | Omni-Channel Tracking Revenue Planning Media Attribution Opportunity Timeline Customization |
| Platform Additional Functionality | Multivariate Testing Integrations |
| Platform Basics | Retargeting |
| Platform Data | Campaign Measurement Attribution |
Recommendations and Ratings
The platform receives mostly positive reviews from several user review platforms. According to gartner.com experts’ recommendations, ClearCompany achieved an overall 87%. Users at the G2 review rate the platform 4.4 out of 5, and software advice rate it at 4.5 out of 5.
