Adobe to Launch Free Web-Based App for Protecting Creator Rights in AI Systems

Adobe Forecasts Lower Fourth-Quarter Earnings Amidst Stiff Competition and Economic Challenges

Key Points

  • Adobe plans to launch a free web-based app in 2024 to help creators attach Content Credentials to their work.
  • Content Credentials serve as a digital stamp, enabling creators to claim credit and control over their content, particularly in AI systems.
  • TikTok has agreed to use Content Credentials to label AI-generated content, but major AI companies have yet to adopt the system.
  • Adobe aims to promote transparency and protect creators’ rights amidst growing legal challenges regarding the use of creative work in AI training.

Adobe (ADBE.O) announced on Tuesday that it plans to release a free web-based application in 2024 to help creators of images and videos get proper credit for their work, particularly when used in artificial intelligence (AI) systems. The initiative is part of Adobe’s ongoing effort, in collaboration with other tech companies, to implement “Content Credentials,” a form of digital certification that helps creators claim authorship of their work online.

First introduced in 2019, Content Credentials are designed to provide transparency around the creation and distribution of digital media. The credentials act as a digital stamp for photos and videos, allowing people to trace back how the content was produced. Adobe’s efforts align with industry-wide concerns over the use of creative work in AI systems, which often rely on vast amounts of data for training. By embedding these credentials, Adobe aims to offer more control and recognition to creators who have raised concerns about how AI technologies utilize their content.

In a notable step toward broader adoption, TikTok, owned by China’s ByteDance, has already committed to using Content Credentials to label AI-generated content on its platform. This move is part of a growing trend among companies looking to enhance transparency about the origins of digital media, especially as AI continues to evolve and generate content autonomously.

San Jose-based Adobe also highlighted that the app will allow creators to claim credit and signal their preferences regarding the use of their work in AI training systems. Creators can indicate if they do not want their content to be used by such systems, giving them more control over their intellectual property. The question of content usage in AI training has been controversial, leading to legal challenges from major publishers like The New York Times, which has sued OpenAI. Other companies, however, have opted for licensing deals with AI firms.

While no major AI company has yet agreed to adopt Adobe’s transparency system fully, the company remains optimistic about its potential for industry-wide adoption. “By offering creators a simple, free, and easy way to attach Content Credentials to what they create, we are helping them preserve the integrity of their work, while enabling a new era of transparency and trust online,” said Scott Belsky, Adobe’s chief strategy officer and executive vice president for design and emerging products.

EDITORIAL TEAM
EDITORIAL TEAM
TechGolly editorial team led by Al Mahmud Al Mamun. He worked as an Editor-in-Chief at a world-leading professional research Magazine. Rasel Hossain and Enamul Kabir are supporting as Managing Editor. Our team is intercorporate with technologists, researchers, and technology writers. We have substantial knowledge and background in Information Technology (IT), Artificial Intelligence (AI), and Embedded Technology.

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