Key Points:
- Samsung’s Galaxy S24 smartphones report a strong start, with higher sales growth globally in the first three weeks; the figure shows an 8% increase.
- In South Korea, the Galaxy S24 saw a notable 22% surge in sales, while Western Europe and the U.S. experienced 28% and 14% increases in sales, respectively.
- Sales distribution among different models reveals that the S24 Ultra is 52%, the Galaxy S24 is 27%, and the Galaxy S24 Plus is 21%.
- The Galaxy S24 series introduces on-device artificial intelligence, featuring real-time translation for phone calls and enhanced camera capabilities.
Samsung Electronics’ latest Galaxy S24 series smartphones have experienced a robust start since their release, with sales registering double-digit growth in key markets during the first three weeks, according to industry data released on Monday.
According to market research firm Counterpoint Research, between January 28 and February 17, global sales of the Galaxy S24 series increased by 8% compared to the same period last year for the previous Galaxy S23 series.
Notably, Samsung observed a remarkable 22% surge in sales of the new smartphone model in its home market, South Korea. The Western European market witnessed a significant spike of 28% in sales, fueled by strong preorders in countries like Britain, Germany, and France. In the United States, sales also grew by 14%.
The breakdown of sales among the different models revealed that the most expensive variant, the S24 Ultra, accounted for 52% of the total sales. The Galaxy S24 and Galaxy S24 Plus contributed 27% and 21%, respectively.
One standout feature of the Galaxy S24 series is its integration of on-device artificial intelligence (AI). This includes real-time translation for phone calls and improved camera performance, marking a significant step forward for Samsung Electronics in technological innovation.
Samsung officially unveiled the Galaxy S24 series in January, showcasing its commitment to incorporating advanced AI capabilities directly into smartphones.
