Samsung’s latest flagship devices, the Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24, showcased at the annual Samsung Galaxy Unpacked event, are poised to redefine smartphone interactions with robust artificial intelligence (AI) integration. The emphasis on AI reflects a strategic move by smartphone manufacturers to stand out in a saturated market and reignite excitement in an era where innovation has witnessed a slowdown.
The highlight of the series is the 6.8-inch Galaxy S24 Ultra, priced at $1,299.99, featuring a titanium casing for the first time and available in an array of colors, including gray, black, violet, and yellow. The 6.2-inch Galaxy S24 is priced at $799.99, while the 6.7-inch Galaxy S24+ comes at $999, available in onyx black, marble gray, cobalt violet, and amber yellow.
Samsung’s integration of generative AI directly into the device aims to reduce lag time and enhance user experiences without relying heavily on cloud-based processing. The smartphones are equipped with Qualcomm’s Snapdragon 8 Gen 3 Mobile Platform, leveraging its powerful AI Engine to complement generative AI capabilities.
Key AI-enhanced features include advancements in live translation, which can translate conversations in real-time through a split-screen view. The keyboard now offers real-time translation in 13 languages. Samsung Notes sees an upgrade with pre-made formats for organized note-taking, and Android Auto integrates generative AI for voice-commanded summaries of messages and suggested replies while driving.
The camera system receives notable improvements, including the Galaxy S24 Ultra’s Quad Tele System with a 5-times optical zoom lens and enhanced nightography capabilities. The AI-powered Edit Suggestion tool allows users to make subtle tweaks to photos, such as fixing angles or adjusting the position of subjects.
Samsung’s ambitious AI-packed experience aims to set its smartphones apart in a market where differentiation is key. While AI features on smartphones are not entirely new, Samsung’s scale and market presence have the potential to raise awareness about the possibilities AI can bring to everyday smartphone use.
As the industry anticipates the iPhone 16 launch, rumors suggest that Apple will introduce new Siri features powered by AI in the iOS 18 release, signaling a potential shift in focus toward on-device generative AI capabilities.
