Key points
- InDrive, the world’s second most downloaded ride-hailing app, is launching a super-app strategy, starting with grocery delivery in Kazakhstan.
- The company aims to expand into multiple verticals across its key markets within the next year, including Brazil, Colombia, Mexico, and Pakistan.
- InDrive cites high customer satisfaction in Kazakhstan’s pilot program, with an average of five grocery orders per user monthly.
- The company plans further to expand its super-app with financial services and micro-mobility options, adapting services to meet individual market needs.
InDrive, a ride-hailing service popular in Asia and Latin America for its unique bidding system, is aggressively pursuing a super-app strategy, beginning with grocery delivery in Kazakhstan. This expansion marks a significant shift for the company, which has boasted over 360 million app downloads and 6.5 billion transactions globally since 2022, solidifying its position as the world’s second most downloaded ride-hailing app, after Uber.
The decision to prioritize grocery delivery stems from the rapid growth of its delivery segment, with over 41 million orders completed worldwide in 2024 and a staggering 14 million in Q2 2025 alone.
InDrive’s initial foray into grocery delivery utilizes a dark store model in Kazakhstan, offering over 5,000 products with a promised 15-minute delivery time. Early results have been exceptionally positive, with a net promoter score of 83% and an average of five grocery orders per user per month.
The company’s focus on affordability positions it as a budget-friendly alternative, targeting cost-conscious consumers who may not have access to other options or lack purchasing power. At the same time, Kazakhstan serves as the initial launchpad. InDrive plans to expand into other key markets, such as Brazil, Colombia, Egypt, Pakistan, Peru, and Mexico, within the next twelve months.
The choice of Kazakhstan as the pilot market is a strategic one. With the largest economy in Central Asia and a significant digital consumer upswing, Kazakhstan provides a strong testing ground, further enhanced by InDrive’s substantial presence there, including a large R&D and operations hub.
A recent report indicates a 44% growth in InDrive’s operations within the country over the past year, reflecting the robust growth of Kazakhstan’s tech ecosystem, valued at $26 billion. Despite existing competition in the Kazakhstani grocery delivery market, InDrive aims to differentiate itself through its competitive pricing strategy.
Beyond grocery delivery, InDrive’s super-app ambitions extend to financial services and micro-mobility options. The company is already offering small loans to drivers in some markets and exploring similar options for passengers and delivery businesses. The integration of AI will also play a crucial role in personalizing the user experience and improving accessibility for users with disabilities or lower literacy levels.
While acknowledging challenges in markets like India, where growth has lagged, InDrive remains committed to its expansion plans, leveraging its experience and adapting its strategies to suit the unique needs of each market.
