The Undervalued World of Vertical SaaS
When people think of Software-as-a-Service (SaaS), they often think of horizontal giants like Salesforce or Microsoft, which serve a wide range of businesses. However, there's a quieter, often more profitable, corner of the market known as Vertical SaaS. These companies develop highly specialized software tailored to a single industry, such as construction, restaurants, or life sciences. This focus creates deep competitive moats and can lead to fantastic long-term investments. What is Vertical SaaS? Vertical SaaS companies focus on solving the...