Key Points
- Apple plans to use Google’s 1.2 trillion parameter Gemini AI model to upgrade Siri.
- The deal reportedly pays Google about $1 billion per year.
- Apple is using Google’s technology as a “stopgap” while it develops its own advanced AI.
- The move aims to make Siri significantly smarter and more competitive with rivals. The partnership would be a major win for Google’s AI business.
Apple is reportedly planning to use a massive 1.2 trillion-parameter artificial intelligence model developed by Google to power a significant overhaul of its Siri voice assistant, according to a Bloomberg News report on Wednesday.
The two tech giants are said to be finalizing a deal under which Apple would pay Google approximately $1 billion a year for access to its advanced technology. The specific tool Apple plans to use is Google’s Gemini model, a powerful AI system designed for complex tasks and natural conversations.
According to the report, the iPhone maker will use Google’s Gemini as a “stopgap” measure—a temporary solution until its own in-house AI systems are fully developed and ready. The scale of Google’s model is a key reason for the partnership.
With 1.2 trillion parameters —a measure of an AI model’s complexity and capability —it would vastly outperform Apple’s current systems. This move suggests Apple is looking to bridge a technology gap to make Siri more competitive quickly.
The potential partnership highlights the intense pressure Apple is under to improve Siri, which has long been criticized for lagging behind competitors like Google Assistant and Amazon’s Alexa. By integrating Google’s powerful Gemini model, Apple could deliver a significantly smarter and more capable Siri to its hundreds of millions of users.
For Google, securing Apple as a billion-dollar-a-year customer for its AI technology would be a monumental victory. It would cement its position as a leading provider of AI infrastructure in the ongoing tech race and represent a major endorsement of its Gemini model.
