How AI is Revolutionizing Google Search | Case Study

This video explores the transformation of Google search engine through artificial intelligence (AI), highlighting its pivotal role in reshaping how users access information. The video covers Google’s early search algorithms like PageRank, the integration of AI-powered tools like BERT and MUM, and how they improve search relevance, personalization, and conversational capabilities. It also discusses challenges like data privacy, algorithmic bias, and competition from other search engines like Bing. Finally, the broader implications for content creation, advertising, and the future of work are explored.