Key Points
- Lenovo is partnering with multiple LLM providers instead of building its own.
- This “orchestrator” approach will allow the company to navigate diverse regulations worldwide.
- Potential partners include Humain, Mistral AI, Alibaba, and DeepSeek.
- The company plans to integrate these LLMs into its new Qira cross-device intelligence system.
Lenovo, the world’s largest PC maker, is taking a different approach to the artificial intelligence race. Instead of building its own large language model (LLM), the company plans to partner with a wide range of AI developers worldwide to power its devices.
“We’re taking an orchestrator approach,” Lenovo’s CFO, Winston Cheng, told Reuters in an interview at the World Economic Forum in Davos. “We’re not doing our own LLM. We’re really doing a partnership because there are regulations around the world.”
This strategy sets Lenovo apart from its biggest rival, Apple, which is currently working only with OpenAI and Google. Lenovo, on the other hand, is looking to strike deals with companies like Humain in Saudi Arabia, Mistral AI in Europe, and Alibaba and DeepSeek in China.
The company plans to integrate these various LLMs into its new cross-device intelligence system, called Qira. This will allow Lenovo to equip its full range of products, from PCs and smartphones to wearables, with AI technology that is tailored to different regions and regulatory environments.
Cheng also addressed the issue of rising memory chip prices, which have been a major headache for the consumer electronics industry. He said that costs are indeed rising and that Lenovo plans to pass these increases on to its customers.
In addition to its consumer devices, Lenovo is also making a big push into the AI infrastructure space.
The company recently announced a partnership with Nvidia to build a liquid-cooled hybrid AI infrastructure for data centers. Cheng said the two companies will focus on the “global deployment” of this technology and may consider launches in Asia or the Middle East.
