RollWorks, a pioneering division within NextRoll, offers an innovative solution tailored for B2B enterprises of all sizes, providing an advanced account-based platform. Designed to harmonize marketing and sales efforts, RollWorks empowers businesses to drive revenue growth confidently. Leveraging cutting-edge machine learning algorithms and a robust foundation of account data, our platform enables you to pinpoint your ideal target accounts effectively.
Through a comprehensive suite of features, including precision-targeted digital advertisements, personalized web experiences, strategically crafted email campaigns, and streamlined sales automation, RollWorks facilitates meaningful engagement with your target audience across various touchpoints. Moreover, our platform offers robust analytics tools to evaluate your initiatives’ performance and impact accurately.
Features of RollWorks Account-Based Platform
| Platform | User, Role, and Access Management Performance and Reliability |
| Campaign Management | Campaign Dashboard Campaign Optimization Reach |
| Channel Functionality | Display Functionality |
| Targeting | Targeting Retargeting Geo-Targeting |
| Retargeting | Audience Segmentation Reporting & Analytics |
| Platform Additional Functionality | Integrations |
| Platform Basics | Retargeting |
| Platform Data | Campaign Measurement Attribution |
Recommendations and Ratings
The platform receives mostly positive reviews from several user review platforms. Users on G2 rate the platform 4.3 out of 5, and Capterra rates it at 4.5 out of 5.
