Terminus is a comprehensive account-based software designed to streamline and enhance marketing and sales efforts. Offering an all-encompassing solution, it facilitates the seamless identification and prioritization of target accounts, sales activation through targeted searches, multi-channel engagement, and robust reporting that caters to the entire organizational hierarchy.
At the core of Terminus is its expertise in account-based advertising, combined with the ability to leverage LinkedIn-sponsored content. This powerful combination enables decision-makers to engage effectively with specific locations, ensuring a tailored approach that reaches and resonates with the intended audience.
The platform goes beyond traditional functionalities by delivering invaluable sales insights through rich account data. Using a nuanced approach, Terminus conducts account-level engagement aggregation, leveraging features such as alert sales, anonymous web traffic monitoring, and identifying accounts with urgent engagement. This strategic approach enables sales teams to prioritize accounts with the highest potential for initiating meaningful sales conversations.
A key feature of Terminus is its Account Hub, which operates as an ABM (Account-Based Marketing) command center. This sophisticated hub is a predictive tool that identifies and segments target accounts, providing a centralized database that unifies first- and third-party data. The result is a 360-degree view of all contacts and accounts, enabling organizations to make well-informed decisions based on a comprehensive understanding of their target audience.
The platform’s end-to-end capabilities are especially noteworthy, covering the entire spectrum from target identification to engagement and reporting. With its emphasis on a data-driven approach, Terminus not only facilitates efficient execution but also empowers businesses to align their strategies with the evolving needs of their target market.
Terminus emerges as a powerhouse in account-based software, offering a sophisticated and integrated solution for businesses seeking to optimize their marketing and sales endeavors. By combining cutting-edge features such as account-based advertising, LinkedIn-sponsored content, and the Account Hub, Terminus offers a robust platform that caters to the diverse needs of modern enterprises, ensuring they stay ahead in the competitive landscape.
Features of Terminus ABM Platform
| Lead Intelligence | Market Insights Account-level Insights Lead Analysis |
| Lead Management | Segmentation Account Identification |
| Marketing Campaigns | Omni-Channel Tracking Revenue Planning Media Attribution Opportunity Timeline Customization |
| Platform Additional Functionality | Multivariate Testing Integrations |
| Platform Basics | Retargeting |
| Platform Data | Campaign Measurement Attribution |
Recommendations and Ratings
Terminus ABM receives mostly positive reviews from several user review platforms. According to Gartner.com experts’ recommendations, Terminus ABM achieved an overall 87%. Users at Software Advice rate it at 4.6 out of 5.
