Samsung has announced an upcoming news conference on January 17 in San Jose, California, where it will introduce its latest Galaxy phones. According to Counterpoint Research, this move is part of Samsung’s strategy to maintain its 20% share of the global smartphone market, surpassing Apple’s 16%. Samsung holds a 25% share in the U.S. phone market, trailing behind Apple’s dominant 53%.
Although specific details remain undisclosed, the Korean tech giant hinted at an “all-new mobile experience powered by AI” for its upcoming devices. Samsung’s competition with Apple is intensified by the quest to introduce features exclusive to its devices, potentially attracting a larger customer base.
Samsung typically incorporates Qualcomm chips into its U.S. smartphones, and the upcoming Galaxy S24 series is expected to leverage Qualcomm’s Snapdragon Series 8 Gen 3 for Android phones. In an October announcement, Qualcomm highlighted that its new Snapdragon chips enable phones to run generative artificial intelligence (AI) applications directly on the device. This capability facilitates the operation of smaller versions of applications like ChatGPT without an internet connection, ensuring enhanced privacy for on-device AI interactions.
Moreover, Qualcomm demonstrated the chip’s potential to generate images based on text input, a feature reminiscent of Google’s Tensor G3 chip in the Pixel 8 Pro. The Pixel 8 Pro incorporates Google’s Gemini Nano AI model, enabling tasks such as creating custom phone wallpapers based on selected words, generating replies to text messages, and transcribing recorded conversations.
The convergence of AI and smartphones continues to reshape user experiences, with on-device AI applications offering improved privacy, efficiency, and novel features. Samsung’s emphasis on an AI-powered mobile experience represents a strategic move to differentiate its Galaxy S24 series from competitors and elevate the user interface.
As the competition between Samsung and Apple intensifies, the upcoming Galaxy S24 series, likely named the Galaxy S24, Galaxy S24+ and Galaxy S24 Ultra, aims to showcase cutting-edge hardware and deliver a unique software experience, potentially setting new standards in the highly competitive smartphone market. The event on January 17 will provide insights into Samsung’s vision for AI integration and how it plans to leverage Qualcomm’s latest Snapdragon technology to stay at the forefront of innovation.
