Key Points
- Bluesky now reserves .bsky.social usernames after domain-based identity verification to prevent impersonation.
- The platform tightened its impersonation policies following a significant influx of users.
- Parody, satire, and fan accounts must clearly label their purpose in usernames and bios. Bluesky banned identity churning.
- A new “Mentions” tab in notifications makes it easier to find replies to posts. Users can now customize how replies appear.
Bluesky, the decentralized social network, has implemented an important update to address impersonation risks tied to its verification process. Previously, when users verified their identity using a custom domain, their original .bsky.social username became available for others to claim, leaving a potential loophole for impersonators. The latest update ensures that once a user verifies their identity with a custom domain, their old .bsky.social username remains reserved, eliminating the need to reclaim it manually.
This update comes as Bluesky grapples with verification challenges, particularly following a surge in its user base. A study by a Cornell Tech researcher revealed that 44% of Bluesky’s 100 most-followed accounts have been affected by impersonation. To combat this, the platform recently tightened its policies.
It now requires parody, satire, and fan accounts to identify themselves in their usernames and bios. Additionally, Bluesky has banned identity churning, a tactic where users initially impersonate others to build a following before switching to a new identity to evade enforcement.
The update also enhances the user experience. A new “Mentions” tab in notifications allows users to locate replies to their posts easily. Furthermore, the app introduces a button for customizing how replies are displayed, letting users choose between a linear format or threaded discussions.
These improvements reflect Bluesky’s commitment to strengthening its platform amidst growing user adoption. By tackling impersonation issues and refining its user interface, the platform aims to build trust and maintain a safe, enjoyable environment for its community.