The Launch of the Apple App Store: Pioneering the Mobile App Economy
The launch of the Apple App Store in 2008 was a landmark event that fundamentally transformed the mobile software industry. By providing a centralized platform for developers to distribute their applications, Apple changed how software was developed and consumed and established a thriving mobile app economy that continues to influence today's tech landscape. This case study examines the background of the App Store, the strategic decisions leading to its launch, its impact on the mobile ecosystem, and the broader implications...