Alphabet Faces $17.4 Billion Lawsuit Over Alleged Advertising Market Abuses
Key Points: The UK's Competition Appeal Tribunal has certified a $17.4 billion lawsuit against Alphabet over alleged abuses in the online advertising market. The lawsuit, brought by Ad Tech Collective Action, represents UK publishers claiming financial losses due to Google's alleged anti-competitive behavior. Google attempted to block the case, arguing it was incoherent, and maintains that its impact on the ad tech industry has been pro-competitive. The lawsuit adds to ongoing regulatory probes into Google's ad tech practices by the...