The transformation of Google’s search engine through artificial intelligence (AI) marks a significant evolution in how users access information online. As one of the most influential tech companies in the world, Google has continuously adapted its search algorithms to improve user experience and meet the increasing demand for more relevant and contextual information. This case study explores the background, development, and implications of Google’s shift to AI-driven search. It examines how it reshapes user interaction with information, the competitive landscape, and the broader implications for the tech industry. Background of Google and Search Technology Since its founding in 1998, Google...