The release of Pokémon Go in July 2016 marked a pivotal moment in the evolution of augmented reality (AR) technology, bringing AR into the mainstream and transforming the landscape of mobile gaming. This case study examines the background of augmented reality, the development and launch of Pokémon Go, the factors contributing to its success, and its impact on technology, culture, and industry trends. Background of Augmented Reality Augmented reality is a technology that overlays digital information—such as images, sounds, or...