The Rise of SaaS: Salesforce’s Dominance in Cloud-Based CRM Solutions
The rise of Software as a Service (SaaS) has dramatically transformed how businesses operate, paving the way for flexible, scalable, and cost-effective software solutions delivered over the cloud. Salesforce, a pioneer in SaaS and cloud-based customer relationship management (CRM), has become a dominant force in this sector. Founded in 1999, the company revolutionized CRM with its innovative business model, helping enterprises of all sizes manage customer relationships more effectively without needing on-premises infrastructure. This case study delves into Salesforce’s growth...