The Release of Windows 10: Microsoft’s Strategic Pivot to SaaS
The release of Windows 10 in 2015 marked a critical juncture in Microsoft’s history, signaling its transition from a traditional software model to a service-oriented approach. Positioned as "the last version of Windows," Windows 10 introduced continuous updates, cloud integration, and a renewed focus on user engagement. This move exemplified Microsoft’s strategic pivot to Software-as-a-Service (SaaS), aligning its business model with evolving industry trends and user expectations. This case study explores the release of Windows 10, the motivations behind Microsoft's...