In recent years, the financial technology (fintech) landscape has experienced rapid evolution, driven by advancements in blockchain technology and the growing adoption of cryptocurrencies. Among the key players in this transformation is PayPal, a global leader in digital payments. By integrating cryptocurrency services into its platform, the company has expanded its influence, reshaped consumer behavior, and sparked new trends in digital payments. This case study delves into PayPal’s journey into cryptocurrency, examining its motivations, strategies, challenges, and broader implications for...