Technology integration with personal health management has gained significant traction in the 21st century. Leading this movement is Fitbit, a pioneer in wearable fitness technology. This case study delves into Fitbit’s role in the Quantified Self-movement, the broader implications of wearable tech on health, challenges faced by the industry, and its potential future impact. Introduction to Fitbit and the Quantified Self-Movement Fitbit and the Quantified Self-movement represent a convergence of health consciousness and technology, offering users tools to monitor, understand,...