Key Points
- Threads is introducing new features for sharing podcasts.
- Posts with links to podcasts and episodes will now include an audio preview.
- Initially, the feature only supports podcasts from Spotify. Support for Apple Podcasts is planned for a future update.
- The goal is to help creators attract new listeners, but it’s unclear if it will boost link clicks on the platform.
Threads is introducing new features that could make the text-based social network a little more friendly for audio lovers. Starting today, Threads is rolling out new ways to share podcasts and podcast episodes.
Creators can now add a link to their show directly on their bio page. After they do this, any of their posts that include links to their show or specific episodes will appear with a new audio preview. This feature isn’t just for creators; regular users who post links to their favorite podcasts will also start to see these new previews.
To begin with, this new feature will only support Spotify shows. However, Connor Hayes, the head of Threads, mentioned in a reply to a user that Apple Podcasts will also be supported eventually. The new audio previews are going live today and will be rolled out to all users over the next few weeks.
In theory, this new feature could be a great way for podcast creators to attract new listeners. However, Threads has a history of its users not clicking on links very often. It will be interesting to see if adding an audiovisual element to podcast links makes people more likely to check out a new show.
The hope is that a quick audio snippet will be more engaging than a simple text link, encouraging more users to explore podcast content directly from the app.
