GM’s Cruise Targets Full Autonomous Rides and Fare Collection by 2025

GM's Cruise Targets Full Autonomous Rides and Fare Collection by 2025

Key Points:

  • Cruise aims to resume fully autonomous rides later this year and start charging fares by early 2025.
  • The company is recovering from a significant setback caused by a pedestrian accident last year.
  • Cruise resumed operations in Phoenix with human-driven vehicles while its California service remains suspended.
  • Focus shifted to developing a next-generation Chevrolet Bolt instead of the planned Origin vehicle.

General Motors’ self-driving technology unit, Cruise, aims to resume fully autonomous rides later this year and start charging fares by early 2025. Based in San Francisco, California, Cruise has been striving to recover from a significant setback caused by an accident last year, in which one of its robotaxis struck a pedestrian and dragged her 20 feet (6 meters).

In April, the company resumed operations in the U.S. with a small fleet of human-driven vehicles in Phoenix, Arizona. However, its authority to provide passenger service in autonomous vehicles in California remains suspended. This incident has underscored the challenges facing the development of autonomous driving systems, with analysts and industry experts predicting a long and costly journey filled with engineering and regulatory hurdles.

“Our continued focus is on rebuilding trust with regulators and improving AV (autonomous vehicle) performance with supervised autonomous testing underway in Phoenix, Dallas, and Houston,” a spokesperson for Cruise stated. “Safety remains our guiding principle for expanding into driverless operations. We do not have a timeline to share right now.”

Earlier this week, Cruise announced a strategic shift to focus on developing a next-generation Chevrolet Bolt car instead of the planned Origin vehicle, which would have lacked a steering wheel or pedals for human control. This decision reflects the company’s adaptive approach to navigating the complex regulatory landscape and advancing its technology.

Multiple investigations, including those by the National Highway Traffic Safety Administration, the U.S. Department of Justice, and the Securities and Exchange Commission, have scrutinized Cruise following last year’s accident. These investigations have increased the pressure on Cruise to ensure the highest safety standards as it moves forward.

Despite these challenges, Cruise is determined to pursue its vision of a driverless future. The company’s efforts in Phoenix, Dallas, and Houston include supervised autonomous testing, which is crucial for refining its technology and restoring confidence among regulators and the public.

The autonomous vehicle industry is still in its nascent stages, and Cruise’s journey highlights the intricacies of bringing such advanced technology to market. The company’s commitment to safety and regulatory compliance is paramount as it strives to overcome past setbacks and achieve its goals.

Cruise’s ability to adapt its strategy and focus on safety will be critical as it continues to develop its autonomous driving systems. The company’s efforts to rebuild trust and improve performance are essential to realizing a future where fully autonomous rides are a common reality.

EDITORIAL TEAM
EDITORIAL TEAM
TechGolly editorial team led by Al Mahmud Al Mamun. He worked as an Editor-in-Chief at a world-leading professional research Magazine. Rasel Hossain and Enamul Kabir are supporting as Managing Editor. Our team is intercorporate with technologists, researchers, and technology writers. We have substantial knowledge and background in Information Technology (IT), Artificial Intelligence (AI), and Embedded Technology.

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