Key Points:
- The private market data industry could expand to a $35 billion addressable market by 2030.
- Total private fund assets under management are projected to exceed $30 trillion within five years.
- Rising demand for portfolio monitoring, reporting, and valuation analytics drives the growth.
- Information giants Morningstar, S&P Global, and MSCI are best positioned to capitalize on this boom.
The private market data industry could grow to as much as $35 billion by 2030, doubling from its current estimated size of $ 15 billion to $ 30 billion. According to a report by UBS, this rapid expansion reflects a significant structural shift in the global investment landscape, driven by the growth of alternative asset classes and rising demand for transparency, valuation, and analytics among institutional investors. As capital continues to flow into non-public assets, standardizing the information layer has become a critical priority for wealth managers seeking to diversify their holdings and reduce exposure to public-market volatility.
The rapid asset growth is supported by increased institutional allocations by pension funds, endowments, and foundations, as well as expanding private credit markets, infrastructure investment, and greater participation by retail investors. Private-fund assets under management (AUM) totaled approximately $15 trillion in 2025, and economists expect this figure to exceed $30 trillion within the next five years. As the sheer volume of alternative assets expands, the industry’s focus is shifting from simply gaining access to private markets to ensuring that digital tools and analytical solutions can keep pace with portfolio scale.
Because private investments do not trade on public exchanges, pinning down exact prices, historical performance, and basic deal details remains a major operational challenge. As more wealth managers allocate capital to private equity and private credit, they face a heavy compliance and administrative burden around valuation, portfolio monitoring, and reporting to outside investors. This complexity pushes firms toward paid data platforms that can standardize workflows, facilitate deal sourcing, track valuations, and benchmark results against public-market indicators.
The report also highlights artificial intelligence as a potential catalyst to drive additional data consumption across the sector. Increasingly, wealth managers use AI-powered research tools to run predictive analytics, automate portfolio reporting, and conduct deep-dive due diligence on target companies. At the same time, rising regulatory scrutiny and tighter disclosure requirements, particularly surrounding private credit portfolios, are turning data automation from a simple productivity tool into a legal mandate, further supporting specialized data and analytics providers.
Several major financial information services companies are exceptionally well-positioned to capitalize on this momentum, led by Morningstar, MSCI, and S&P Global. Among these covered companies, Morningstar holds the greatest scale and exposure to private markets through its PitchBook subsidiary, which tracks both public and private capital transactions. This division currently contributes more than 30% of Morningstar’s total corporate revenue, making the parent company a primary beneficiary of the industry’s growth as corporate merger-and-acquisition activity begins to re-accelerate.
While MSCI’s private assets segment currently accounts for only a small portion of its overall corporate revenue, analysts expect the segment’s growth to accelerate rapidly. The rollout of innovative, high-frequency index and benchmark products should provide a substantial boost to the division. This outsized growth in private asset data could help drive MSCI’s total organic subscription run rate growth back above the 10% threshold, reinforcing its position as a premier indexing powerhouse and attracting more subscription-based revenue.
S&P Global represents another major information services giant poised to capture significant market share as demand expands. The firm’s Market Intelligence segment stands to gain substantial support from the expansion of private market data offerings, particularly following its strategic acquisition of the financial data provider With Intelligence. If current growth trends continue, this integration will provide an additional boost, enabling S&P Global to cross-sell specialized private-market analytics to its massive existing base of corporate and institutional clients.
Ultimately, the projected expansion of the private market data industry to a $35 billion total addressable market by 2030 signals a permanent maturation of alternative investing. No longer treated as a niche corner of finance, alternative assets have entered the mainstream, necessitating the same rigorous, standardized data plumbing that has governed public markets for decades. As technology providers continue to integrate advanced AI-driven research tools, the companies that control the foundational databases will likely dominate global capital allocation.
