Adobe’s Transformation to a Cloud-Based Subscription Model
Adobe's transformation from a traditional software sales model to a cloud-based subscription service marked a pivotal shift in the tech industry. Historically known for products like Photoshop and Illustrator sold through perpetual licenses, Adobe's transition to the Adobe Creative Cloud subscription model reshaped the company’s trajectory and set a standard in the software industry for delivering services via the cloud. This bold move allowed Adobe to stabilize its revenue streams, increase customer engagement, and adapt to an evolving market that...