TikTok has emerged as one of the most transformative platforms in the digital age, redefining how users consume content, engage with creators, and interact with brands. Since its global launch in 2018, the short-form video app has become a cultural phenomenon, reaching billions of users worldwide. Beyond entertainment, the platform has revolutionized social media norms and profoundly impacted influencer marketing by creating new avenues for content creation and brand engagement. This case study explores TikTok’s meteoric rise, unique features, impact...