In October 2021, Facebook Inc., one of the world’s most influential technology companies, announced a monumental rebranding: it would now be known as Meta Platforms, Inc. This shift signaled the company’s ambitious pivot toward developing the metaverse—a virtual, interconnected digital universe where people can interact, work, play, and socialize. This case study examines the rationale behind this transformation, Meta’s strategic initiatives, challenges, and the broader implications of its metaverse vision. The Rationale Behind Facebook’s Rebranding to Meta Facebook’s rebranding was...