BlackBerry, once a leading brand in the mobile phone industry, became synonymous with mobile email and corporate communication in the early 2000s. Known for its secure email services, physical keyboards, and strong presence in the business world, the company dominated the market for a significant period. However, in the face of rapidly changing technology and shifting consumer demands, BlackBerry's dominance waned, and the company eventually lost its market leadership to more versatile and consumer-friendly smartphones. This case study examines BlackBerry's...