Key Points
- Apple integrates ChatGPT into iPhones, iPads, and Macs for enhanced functionality.
- Siri can now utilize ChatGPT for tasks involving photos, documents, and presentations. Writing Tools and image-generation features expand AI across devices.
- Compatibility includes iPhone 15 Pro, iPhone 16, and devices with A17 Pro or M1 chips.
- The move aims to counter investor concerns about Apple Intelligence adoption rates.
Apple has begun incorporating OpenAI’s ChatGPT into its devices to enhance functionality and drive sales of its newest iPhones. This rollout marks a significant expansion of artificial intelligence-powered tools within the latest updates to Apple’s operating systems for iPhones, iPads, and Mac computers.
The integration, first announced in June as part of Apple’s Intelligence initiative, enhances Siri by allowing the voice assistant to leverage ChatGPT’s capabilities. Users can now query Siri for assistance with tasks involving photos, documents, and presentations.
Additionally, the AI integration introduces Writing Tools, enabling users to generate written content directly within compatible apps. ChatGPT’s image generation capabilities also allow users to create visuals seamlessly.
This strategic move coincides with the peak holiday shopping season, Apple’s most profitable period. The company hopes introducing these AI-powered features will boost demand for the iPhone 16 and alleviate concerns surrounding the device’s sales cycle. Investor apprehension had previously been fueled by the slow adoption of Apple Intelligence features, raising questions about the iPhone’s market momentum.
The new AI tools will be accessible on the latest iPhone models, including the iPhone 15 Pro and Pro Max. Users of iPads equipped with A17 Pro or M1 chips and Macs with M1 chips and later will also benefit from these updates. Apple underscores its commitment to staying competitive in the rapidly evolving tech landscape by extending advanced AI capabilities to a broader range of devices.
