Key Points
- Apple is reportedly developing a new “Siri-branded chatbot” to compete with ChatGPT and Gemini.
- The chatbot will be deeply integrated into Apple’s operating systems.
- It will be able to analyze on-screen content and take actions, such as making phone calls.
- The new Siri will not be a standalone app but will be available in any app you’re using.
After years of falling behind in the AI race, it looks like Apple is finally ready to make a big move. According to a new Bloomberg report, the company is planning to release its own “Siri-branded chatbot” to compete with ChatGPT and Google Gemini.
For a long time, Siri has been the weak link in Apple’s ecosystem. While the company has been slowly adding AI features to its operating systems, its virtual assistant has lagged far behind its rivals. This new chatbot could be the “all-around helper” that Apple users have been waiting for.
What makes this new Siri chatbot so exciting is that it’s designed to be deeply integrated into the operating system. It will reportedly be able to “analyze open windows and on-screen content, too take actions and suggest commands.” This means it could do things like make phone calls, set timers, or even launch the camera for you, all from within the app you’re currently using.
Instead of a standalone app like ChatGPT, Apple will weave the new chatbot into its existing operating systems, just as Siri is today. This could create a much more natural, seamless way to interact with the AI.
There are some potential risks. The report suggests Apple might have to rely on Google’s servers to power the new chatbot, raising privacy concerns. However, Apple has a strong track record of protecting user data, and it’s likely they will find a way to do so here as well.
With this major revamp and other AI-powered features promised at WWDC 2024 and 2026, 2026 is shaping up to be a make-or-break year for Siri. If Apple can pull it off, it could be the biggest shake-up in the AI market yet.
