Key Points:
- Mark Zuckerberg attended the Prada Fall/Winter 2026 fashion show in Milan.
- Rumors suggest Meta is working on a luxury Prada version of its AI glasses.
- Zuckerberg sat next to Prada’s chief merchandising officer, Lorenzo Bertelli.
- Meta sold over 7 million Ray-Ban and Oakley AI glasses in 2025.
Mark Zuckerberg got the fashion world talking on Thursday. The Meta CEO and his wife, Priscilla, took seats in the front row at Prada’s Fall/Winter 2026 show in Milan. While Zuckerberg has improved his personal style recently, industry watchers believe he was there for business, not just the clothes.
Observers quickly noticed Zuckerberg chatting with his seatmate, Lorenzo Bertelli. Bertelli is Prada’s chief merchandising officer and the son of head designer Miuccia Prada. This high-profile meeting fueled ongoing rumors that a Prada version of Meta’s popular AI glasses is currently in the works.
Meta has kept quiet about any official collaboration, but the breadcrumbs point in that direction. The tech giant already partners with EssilorLuxottica, the massive eyewear company behind Ray-Ban and Oakley. That partnership has been incredibly successful. Earlier this month, EssilorLuxottica reported selling more than seven million pairs of AI glasses in 2025, a massive jump from two million the year before.
The pieces for a Prada deal are already in place. Prada and EssilorLuxottica recently renewed their eyewear licensing agreement for the next ten years. Creating a Prada AI model would give Meta a strong foothold in the luxury fashion market, an area where its current Ray-Ban and Oakley models do not reach.
However, Meta faces a growing challenge outside the fashion world. Consumers are becoming increasingly worried about privacy and surveillance devices in public spaces. Recent reports suggest Meta is considering adding facial recognition features to its glasses, which has sparked serious backlash. Some developers are even building apps to warn people if someone nearby is wearing the high-tech eyewear.
