Key Points:
- Social media platform X is phasing out its long-running Creator Revenue Sharing program, setting its final wind-down date after September 7.
- Company representatives explained that the previous model suffered from misaligned incentives that encouraged payout maximization rather than originality.
- The newly introduced Original Content Rewards Program aims to reward creators who bring genuine ideas, reporting, expertise, and commentary.
- To qualify for the new scheme, creators must maintain an active Premium subscription, possess 500 verified followers, and generate 500,000 qualified impressions over 90 days.
The social media platform X is overhauling how it pays content creators. Company management announced the official phase-out of its legacy Creator Revenue Sharing program, acknowledging that the previous system encouraged perverse incentives. To clean up the platform ecosystem and eliminate clickbait farms, the company is launching a targeted initiative called the Original Content Rewards Program.
The decision to scrap the old monetization model follows months of complaints regarding aggregation accounts and low-effort viral content. According to platform representatives, the previous revenue-sharing mechanism reached a point where its core incentives became misaligned. Instead of rewarding insightful reporting, expert analysis, and fresh creativity, the system frequently rewarded accounts focused purely on farming engagement metrics to maximize payouts.
Under the transition timeline, X stopped accepting new enrollments for the legacy revenue-sharing scheme immediately. The older program will wind down entirely following its final payout cycle, closing after September 7. Beginning September 8, existing creators and new applicants must apply under the guidelines of the newly structured Original Content Rewards framework.
To maintain access to monetization under the updated guidelines, participants must meet strict eligibility criteria. Creators must be at least 18 years old, hold an active Premium subscription, maintain a minimum of 500 verified followers, and accumulate at least 500,000 qualified impressions from verified Premium subscribers over a rolling 90-day window. Eligible content spans original reporting, detailed analysis, high-quality photos, original videos, and designed commentary memes.
Industry analysts view this policy overhaul as a necessary step to restore content quality across the digital platform. By shifting financial rewards away from copy-paste aggregation accounts and toward original contributors, the company hopes to build a healthier environment for professional creators and everyday users alike. As the September cutoff approaches, creators must adapt their publishing strategies to match the platform’s strict emphasis on originality.
