Key Points
- Google is adding new features to its AI Mode in Search, including its more powerful Gemini 2.5 Pro model and a “Deep Search” function for subscribers.
- The AI can now make phone calls to local businesses to inquire about items such as pricing and availability.
- Paying subscribers of Google AI Pro and AI Ultra will get higher usage limits for the AI phone calls.
- The updates show Google is pushing for AI Mode to become the primary way people interact with its search service.
Google is enhancing its AI Mode in Search by adding new features, including the ability for its AI to make phone calls on your behalf. This is part of the company’s effort to make its AI chatbot the primary way people use its renowned search engine.
The company is adding its advanced Gemini 2.5 Pro model and a new “Deep Search” capability to AI Mode. These two tools are designed for paying subscribers of Google AI Pro and Google AI Ultra. They are designed to address more complex questions and provide more comprehensive answers.
The most interesting new feature, which is rolling out to all users, allows the AI to make phone calls to local businesses. When you search for a company, you might see a new button that says something like, “Have AI check prices.”
If you click it, the AI will contact the business to inquire about availability or pricing on your behalf. While everyone can use this feature, paying subscribers will have higher limits on the number of calls the AI can make on their behalf.
These updates follow through on promises Google made at its I/O developer conference this spring. The company is doubling down on its AI-first strategy, integrating its most advanced tools directly into the search experience.
