Product News

Adobe Introduces New Generative AI Tools to Enhance Video Editing in Premiere Pro

Key Points: Adobe integrates Firefly AI into Premiere Pro to introduce Object Addition and Removal, Generative Extend, and Text-to-Video features. Generative Extend addresses the challenge of short clips by seamlessly adding frames for improved timing and transitions. Object Addition & Removal empower editors to remove unwanted elements or add desired objects using AI-driven technology. Text to Video lets users generate new footage directly within Premiere Pro. Adobe plans to include "content credentials" for AI-generated shots. Adobe is set to revolutionize video editing by integrating its latest generative AI model, Firefly, into Premiere Pro. The company showcased several groundbreaking features, including...

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Microsoft Considers Placing Ads in Windows 11 Start Menu

Key Points: Microsoft is considering adding advertisements to the Start menu of Windows 11, promoting apps available in the Microsoft Store. This strategy mirrors the approach taken in Windows 10, where ads for downloadable apps are also displayed in the Start menu. The feature is tested exclusively for US Windows Insiders in the Beta Channel. Users can disable these ads by adjusting settings in the...

Apple Plans to Equip Every Mac Model with AI-Powered M4 Processors

Key Points: Apple is nearing the production phase of its M4 computer processors, designed to imbue Mac models with advanced AI processing capabilities. Updates incorporating the M4 processors are slated for release across the entire Mac lineup, including iMacs, MacBook Pros, and Mac Minis. Apple aims to showcase the AI processing capabilities of the M4 chips and their seamless integration with the next version of...

Google Unveils New AI Chips and Arm-Based Central Processor for Data Centers

Key Points: Google has introduced new tensor processing units (TPUs) and an Arm-based central processor, Axion, for data center applications. Axion offers superior performance compared to x86 chips and general-purpose Arm chips, and the TPU v5p chip achieves twice the raw performance. Google aims to facilitate the transition of existing workloads to Arm architecture with Axion, available via Google Cloud. Google plans to expand the...

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